If you own a small retail business and you want to make sure you’re as attractive as possible to locals, there are all kinds of creative things you can do. Below, we’ll take a look at 7 ways you can attract more people to your small retail business:
Start by hosting an event. The sort of event you host will vary depending on what your business is. If you run a cafe, a coffee and cake evening for seniors could be a nice idea. You can get creative and think about the sort of people you want to attract, as well as the sort of atmosphere you want to create.
Having amazing deals can sometimes be enough to get people through the door. This doesn’t mean everything needs to be on sale or cut price - you don’t want to undersell yourself and lose money. However, you could have some special deals on certain items, such as 3 for 2 offers, or even buy a hot drink get a small slice of cake free.
Customer loyalty programs are a great incentive to keep people coming back for more. It’s actually easier to get old customers to come back than it is to gain new ones, so what you really want to do here is nurture customer relationships. Loyalty programs can work by giving people points or a stamp whenever they shop with you, and then allowing them to spend what they’ve earned after a time. This can be really satisfying and will make people come back to you again and again.
Your small retail business needs to focus on both aesthetics and comfort. If you have a clothing store, make sure there are seats to try on shoes, as well as seats for kids (and sometimes men) to sit down on while they wait. It might be worth bringing in a professional retail store designer to be sure you have the lay out just right. If you’re store is all about serving hot drinks and cake, then comfort is one of the most important elements, and you’ll need a set of chairs to complete your cafe. Make sure you consider both of these things as you come up with your design.
Try to remember people and their names, and make interactions as friendly and memorable as you can. People will come back for the overall experience, not just whatever it is you’re offering.
Have customers take pictures if you have a selfie wall for customer curated content, and try to post regularly on social media platforms. If you’re short on time, hiring somebody to handle it could be a better option.
Music can instantly give people a feel for the establishment and who you’re trying to attract. Use it wisely! And don't forget licensing requirements.
How will you attract more people to your small retail business?
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