Essential Marketing Techniques

Anyone who has seen an episode of Mad Men will know that marketing has changed in the past couple of decades. The methods that used to be foolproof are now almost extinct, and they have been replaced with new age technology. As a result, your business needs to adapt to the changes to take your business to the next level and to succeed. But, how do you adapt? You adapt by making sure you have these essential marketing techniques in place in some capacity.

Good Looking And Simple Website

The Internet is the main reason marketing has changed so rapidly. Nowadays, consumers prefer to use the Internet to shop and to make purchases. The days of traveling to the store are long gone in many respects because it is quicker and easier to click a button and have an item delivered. Your website, therefore, has to be simple to use and easy navigate.

SEO

Before you can start dreaming about making a sale, you have to bring the people to your website. Otherwise known as traffic, consumers that visit your website on a daily basis play a massive part in building your brand. For starters, they could make purchases that increase sales and the size of your business. When you start to grow, you also start to get noticed more often. Just as importantly, they are the people who create a buzz around your business / blog. If you offer them something unique and high quality, they will tell their friends and spread the word about your business. Before long, consumers from all corner of the Web will come to visit and increase your standing even further.

Social Media

The majority of businesses know about the benefits of Twitter and Facebook, so there is no point repeating old news. However, what they don’t understand is the importance of alternative social media sites like YouTube, LinkedIn, Pinterest or Instagram. With LinkedIn, you can create a relationship with peers and potential clients that will stand you in good stead in the future. And, with YouTube, you can create a following that will have advertisers begging you to promote their products, YouTube is also for SEO and getting your content found online.

Video

What consumers want most from suppliers is a relationship. Although the Internet has made shopping easier, it has also increased the risks of scams. Obviously, there are certain measures you can take to secure trust, like using PayPal for secure payments. However, there is another easier way to get them onside that the people at Good Eye Deer wholeheartedly recommend. Make a basic but authentic and professional film that explains to customers who you are and what you do. The video can build trust and go viral at the same time.

Regular videos allow your potential customers to build a relationship with you and get to know you and your business better, and start to trust you and your products/services.

If the video is for exposure upload it to YouTube and then embed onto your website from YouTube (do not up load the video straight to your website this will take up space and slow down your website, uploading onto YouTube also increases the chance of it being found and someone watching it). Remember to always add all your information and contact details about the video and for your social media channels and website in the video description. Make it easy for someone to find out more information.

You can also upload the video direct to your Facebook Page, don’t forget to add the call to action at the end of the video.

Analytics

With all the technology available, you need to analyse the effectiveness. There is a possibility that the above are not working for some reason, which means you will need to make a change.

You can now get analytics for not only your website but also insights or reports from social media channels, check these regularly to find out what is working and what it not. Check when your audience is online and when they are active on YOUR social media and website, no use asking other business owners or bloggers because their audience could be different to yours.