Get Familiar with Advertising MethodsOct 19, 2015
The world of advertising and marketing can be a difficult one to navigate.
If you launch a new business, you have to be something of a jack of all trades. You usually end up doing the work of several people and trying to learn the ropes for a number of roles. You might not even know where to start with some of them.
Deciding what methods of advertising you should use can be one of the hardest things.
Should you do everything online or use offline methods too?
How long can you get away with using free advertising channels before you have to pay for some of it?
If you’re not sure how to get started, here are some of the marketing methods you should consider.
Your Website and Search Engine Optimization
Every business, big or small, needs to have a website. People use the internet to look for products and services more often than now. Other methods of advertising are also useful, but you won’t get far without a website. You need to build a site that displays information about your company and want you do. It should show your branding and brand personality to help visitors get to know your business. It can’t just be a plain website, however. You need to give people assistance to find you. Use a search engine optimisation companyto work on your SEO. Optimising your site for search engines will help you rank higher in search results.
Pay Per Click Advertising
Another way you can help people find your site is by using pay per click advertising. It’s one of the most cost-effective methods of advertising your services online. With Google Adwords, you can write short ads that will appear alongside search results. Each time someone clicks on your advert, you will be charged. You can use other tools such as Google Analytics to track these clicks and find out whether they become conversions. There are also other options beyond Google if you want to explore some different networks.
Social media can be both a free and paid way to reach your audience. Running a page or profile can cost you nothing, unless you’re paying for someone to run it. It’s an excellent way to improve your SEO and connect with a community. However, you can also take advantage of other ways to promote your products on social networks. For example, Facebook has pay per click advertising. You can also pay to promote a post so that more people see it.
Offline Advertising Methods
Of course, there are also ways to advertise your business offline. They can range from using radio and television to flyers, newspaper adverts and billboards. These methods can be a lot more expensive than advertising online. However, they do have their benefits. Some offline techniques can help you reach people for longer periods, as they can’t scroll past an advert in real life.
Getting started with advertising your new business can take a while. It’s a good idea to make a plan for for how you’re going to market it over the next year or so.