Marketing Concepts You Should Be Using For Killer PromotionDec 07, 2015
Are you trying to get your business noticed more on the big market?
Any business owner or marketing expert will tell you, that you need to promote your business more to do this.
Either offline or online, if you want more interest you have to put your business out there.
We think there are some vital marketing concepts that you should certainly be using for your business.
What is SEO?
SEO stands for search engine optimization and if you have a website online you need to be using it. It’s the only way you’re going to get your business noticed. SEO raises your search ranking online. That means your company will appear higher in a search results page when people search a product or service you are selling. If you can do that your next worry should be whether they like what they find. So, as well as investing in SEO you should be looking for a marketing agency specialising in CRO. Conversion rate optimization is a service that makes sure customers commit to a purchase once they find your site. You need both of these for online marketing to be successful.
Telemarketing is often seen in a negative light. Customers hate it apparently and see it as a nuisance. .
So, why do businesses still telemarket people? The answer is quite simply because it works and if it ain’t broke, don’t fix it.
For every potential customer that slams the phone down, they’ll be another that you seize the interest of. As well as this, your success depends on who you hire to run the calls. Top telemarketers know exactly what potential customers want to hear and will win them over. Of course, you will need some tech to set up your company for telemarketing. Call centre solutions are the best type of tech available. They’re perfect for calling a large number of people in a connected marketing campaign. Your company won’t get a bad reputation from doing this because the fact is that everyone does it.
Calls don’t have to be cold calls, they can be past clients, or people who have expressed interest in your products or services in the past.
Do you want to give your customers something a little different? We suggest that you invest in personalised merchandise. You can either sell this on your company website, or you can give it to loyal customers as a reward. As long as it is well made or stylish customers will use it and then it becomes a type of company advertising that pays for itself.
With Christmas on it’s way, you’d be crazy not to use some form of e-card marketing campaign. You can send these out to your customers with a message of thanks and perhaps a small gift card. It’s a great way to show that you care about loyal customers in the festive season. This is one of the ways that you can build a customer base to rely on, even when times are hard.
Use these marketing schemes and we’re sure you’ll gain new interest in your business before the year is out.