4 Actionable Tips to Promote Your Local Business Effectively

business Mar 10, 2020

Business promotion is not a thrilling activity, but it’s a necessity to make it in business. Promoting your business entails capturing customers in your local market. The secret behind it is convincing potential customers to buy your goods or services. Business promotion is a murky journey that requires you to employ a high level of creativity and uniqueness.


Technological advancement has brought several ways in which local business owners can use high tech to drive traffic into their businesses. In this article, we will have a look at several local business promotion tips suggested by Noria, an SEO agency in Brisbane.


Why Should You Promote Local Business?

Marketing is a creative art that bridges the gap between businesses and potential customers. Therefore, it is prudent to employ vital marketing strategies that will enable you to build up your revenue.


Startups have a significant impact on national domestic product and employment rates. The first stage in understanding local business is by learning customer habits and online search. In this millennial era, it is essential to know the matter of that online review. In fact, 82% of customers depend on online reviews when making purchasing decisions.


This means that you need to hire a reputable firm to supply you with SEO services. Such a firm will encourage customers to leave positive reviews for other visitors to view. Here are hacks of promoting your local business effectively.


Learn Local SEO Tricks to Promote Search Visibility

In promoting your business, don’t neglect writing articles. Top-notch content can provide free advertising and encourage people to visit your site regularly. Make sure that your articles are precise and clear.


Fine-tune your site to boost search visibility. It has been proven that local search is one of the most effective local advertising channels. This is where Google my business comes into play. Your SEO services supplier should ensure that your site ranks well in the search engine. Preferably, your business should list in the first three businesses that pop up in local Google map search.


Come Up with A Mobile App

With an increase in mobile internet users, online marketing is the next big thing. According to internet statistics, more than half of web traffic in 2019 was driven by mobile internet users. With that in mind, it is wise to create a way to engage your customers in a mobile device.

If you have adequate resources, hire a reputable programmer. Things to include in your app are coupons, loyalty rewards, and business news.

Run A Contest to Retain Customers

One way to keep your customers engaged is by running a contest. Everyone is inclined to win stuff. You can run an online contest or directly in your store. The main goal is to draw customers near your business. Customers will talk about the contest with their peers hence increasing traffic in your business.

Give Back to The Local Community

Hosting an event that benefits the community is a unique marketing strategy. For example, you can use your brand to help raise money that benefits the locals.  If you choose this marketing strategy, you should be wise enough to align the cause with your brand. Also, you can partner with a local philanthropist and host an event that will create awareness of the cause and, at the same time, promote your brand. 

About the Author


Patrick Watt is a content writer, writing in several areas,  primarily in business growth, value creation, M&A, and finance. Other interests also include content marketing and self-development. Say hi to Patrick on Twitter  @patrickwattpat.